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What Use is Your Companys Emailer if No-one Actually Reads It?

Every marketer’s nightmare is the scenario where you’ve sent out this perfectly crafted e-mailer that’s taken hours to refine and polish until it represents exactly who you are as a company and what you really stand for, only to watch in horror as it is rudely bounced out of somebody’s in-box as spam.

Obviously, admission to the E-mailers’ Hall of Fame awaits those who can get their e-mailers to the right recipients at the right time and then make sure they’re actually read. Is that such a tough ask?

Your E-mail Marketing Campaign is No Use Unless You Have These Features:

  1. Email Marketing Tracking – Insight into your email campaign performance is essential to maximize campaign effectiveness. Complete message reporting includes opens, clicks, bounces, successful deliveries, unsubscribes, and message forwards.

  2. E-mail Response Reporting – Learn about the behaviors of any contact in your account. View how a particular subscriber reacted to different email messages. All feedback should be available to you in easy-to-read charts and tables.

  3. Assured Deliverability – Whitelist agreements and feedback loops with major ISP’s ensure that your e-mails are delivered without a hitch.

  4. CAN-SPAM Compliance – Make sure your messages conform to anti-spam legislation and privacy laws. Typically you are required to include a valid physical address, provide a one-click unsubscribe feature, and not use lists of purchased addresses that may not have given valid permission. ‘Opt-in Marketing’ is the way to go!

  5. Message Scheduling – Prepare and edit your messages on your schedule, but make sure to send your message only when you want it to go out.

  6. List Exclusion – Exclude specific lists or segments from receiving a message. Keep it targeted!

  7. Signup Forms – Add a signup form to your website to convert visitors from your website into email list subscribers.

  8. Automated Subscription Management – Your contacts should be able to automatically subscribe or unsubscribe from their list with no interaction from you.

  9. Bounce-Back Handling – Use software to automatically handle bounced messages and remove subscribers after five bounced messages.

  10. List Segmentation – Target the most profitable customers on your list and send different messages based on list criteria. Let the software do the legwork for you!
So there you have it – awareness is the key. Send out your e-mailer, make sure it reaches, track and analyse its performance, and manage your subscriber list effectively, and you will see a visible impact on your business!


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