Responsive Web Designing: Edges For Your Business

Responsive Web Designing: 7 Edges For An Online Business

There is lot of buzz of responsive web designing in the web world. It’s not just about the end users demanding responsive web designing, but the businesses can also make huge advantages from this popular approach. How is it possible for a new web design company in Dundee to earn maximum from responsive a website? Read the lines below to know in detail.

1. Accessing The Mobile Audiences

A single site being accessed on multiple devices means a business could win over the attention of the prospects using Smartphones by making a responsive website. Stats reveal that sales of Smartphones may exceed 100 million this year, which means responsive web designing would be on rise in near future. Many websites are already receiving more than 40% traffic from smart devices, so it’s a clear hint for web designers to seriously take responsive web designing.

2. More Sales More Conversions

If users are provided with consistent site experience regardless of the device they are using, it means the conversion chances increase many folds. There are no issues of functionality or site performance with the responsive web design approach.

3. No More Hectic Tracking

With a single site catering to the needs of desktop, laptop users, and Smartphones users, there are no more hassles of analytics or in depth reporting. The conversion paths and funnels are no more different for different sites. Single report revealing tracking and analytics is a great relief for the site owners.

4. Search Engine Visibility

As Google has announced that responsive websites would be ranked higher than non-responsive websites, so it’s another strong point to focus on responsive designing for business websites. To make a website highly visible at search engines, responsive web design is the only choice left.

5. Time And Cost Effective Approach

With a single responsive web design for all devices, one can save the cost as well as time that, otherwise, would incur over designing different websites. The maintenance cost is also reduced in case a website is made responsive.

6. Easy Site Management

If a site is designed with responsive approach, simple workflow and layout tools can be used to manage the site and to keep the content updated for different devices for better optimization.

7. Offline Access Of The Site

With HTML5 browsing capabilities, websites could be accessed even offline. Without internet connection, web applications could be accessed due to hybrid HTML5 website designing.

Responsive web designing is not just trend of the time, but also need of the web designers to learn and business owners to follow. Without responsive web designing, one couldn’t get maximum advantages from online presence particularly in terms of profit.

Take Your Mobile Strategy to the Next Level

You have kept your business up to date with business trends. You have a great desktop website, as well as a mobile one, which is supported by the various social media networks and blogging platforms you use to communicate with your customers. All these factors are the required aspects for companies to succeed in a business climate that has shifted towards eCommerce. However, trends constantly change, and this means that businesses need to stay on top of how trends and consumer behavior changes. The most important aspect to pay attention to these days is mobile strategies. If you want to take your mobile strategy to the next level, you have to begin focusing on making mobile marketing work for you.

Why Mobile Marketing

Mobile marketing helps your business target your message to your specific audience. Not being able to reach a relevant and interested audience is one of the major downfalls of traditional advertising methods. The data surrounding mobile marketing speaks for itself. Socialmediatoday.com compiled a list of statistics that proves that mobile marketing is the right strategy for businesses to focus on. According to their data, mobile advertisements perform up to five times better than traditional online ones. Also, when consumers perform searches on their mobile devices, almost each one will take some form of action. Over half of all mobile searches will lead to a purchase. In comparison to print coupons, customers are 10 times more likely to redeem offers that receive on their smartphones and other mobile devices. The data shows that mobile strategies are essential to businesses that want to keep up with consumer behavior.

No Excuse to Ignore

Mobile marketing strategies are not only easy and more successful than traditional marketing, but also more affordable. The best mobile website builder will already have options in place for your business to implement marketing strategies into your mobile plan. Use this to your advantage to help drive your mobile sales and influence business and profit growth.

What Other Benefits Does Mobile Marketing Provide

The Internet and social media have been instrumental in making the business world smaller and more connected. This has provided a lot of benefits by breaking down trade and business barriers across countries and borders. However, the most important audience of your business is your local one. Geo-targeted marketing is the best way to advertise your products and services. Not only does it allow your marketing to reach people within the vicinity of your business, but you are also able to target specific demographic groups, by sex and age.

The data surrounding mobile marketing effectiveness shows that it is a channel that businesses cannot afford to ignore. No type of business is exempt from being able to utilize mobile marketing strategies. If your business has not yet begun to use mobile advertisements, the time to begin is right now. Business marketing trends will continue to change, but mobile business tactics will continue to have sustained importance over the years to come.

Protecting Your Online Accounts

Technology now makes it easy to access your information anywhere you go on a multitude of devices. Your credit cards are synced on your phone. Your bank account can be accessed through a small tablet or hand-held device. Everything is synced up and at your fingertips in a way that is both convenient and dangerous. Instead of a cyber-thief needing to access multiple accounts to have your information, they now only need to access one account. But there are ways to make yourself safe even, as you enjoy the new benefits of being linked at the touch of a button.

Device Management

One thing you can do for every single device you have is choose a different log in and password. You can allow each device to remember only your user ID, but do not allow the device to store your password. If you were to lose that device, or it gets stolen, you will want your accounts to be protected. Also, lock all devices with a secure password to the device itself. If it falls in the wrong hands you’ll know it’s protected. Do not access your account on untrusted networks. Thieves can pull information from these networks to access your accounts, and this includes seeing your passwords. Set up your devices and accounts so that each time any changes are made to your accounts you’ll be notified. If this includes sending an encrypted text message to your phone, then do that. This will let you know if anyone is trying to access your accounts. Securing your accounts through the deices themselves is your first step in protecting yourself from cyber thieves.

Cyber Protection

Next you’ll want to know that you’re protected once you’re online. The government and credit card companies have been working on this aspect of protection for years. The Web Service Security or WSS, was formed as an Web security standard. The way it works is that organizations that handle cardholder information (such as credit cards, prepaid cards, debit cards, and ATM cards) must live up the standards of protection. These were designed to reduce credit card fraud. This can include requiring entering captcha codes to ensure a human is accessing the account and not a remotely controlled computer. Or it may require you to have back-up security questions on your account. If the deice you use to access accounts is lost or in the hands of a thief, this is the next wall of defense for your identity.

Managing Accounts

You can manage these accounts on your own, or you can hire someone to keep track of them. The happy medium to both would be to install software that can keep track of how your devises and accounts are accessed and alert you to suspicious activity. The cost of the software is generally inexpensive, especially for the peace of mind you get with knowing you’re protected.

While technology makes things easier, it also makes us more vulnerable. Cyber thieves are smart and know how to hack into your accounts. You have to be smarter and protect yourself on every level from them.