10 Commandments of Great Copywriting
Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.
Commandment #1: Know your audience.
Commandment #2: Determine your value proposition.
Commandment #3: Find a unique selling proposition.
Commandment #4: Establish an objective.
Commandment #5: Use a compelling subject line.
Commandment #6: Write a great headline.
Tip: Write five to 10 different subject lines and five to 10 different headlines to see what works best. Also, you may find that it's easier to write a subject line and headline after you've written the body copy.
Commandment #7: Avoid weasel words.
Commandment #8: Don't use passive voice--write in the present tense.
"Our company was chosen to receive an award" vs. "Our company received an award."
"We have had 15 new products arrive" vs. "Fifteen new products arrived."
"Ten new designs were created" vs. "We created 10 new designs."