Defining Your Brand
Defining Your Brand: The First Step In Your Marketing Strategy to Build a Local and a Global Brand
- Make an inventory of your skills. List out what you are especially good at and what you want your customers to think of when your brand comes to mind. Your unique set of skills will form the basis of your brand definition.
- What are your customers' needs? From your list of skills, identify those that your customers particularly need. Think through the kinds of things you do that your customers will come to you for. You should define your brand based on your ability to fulfill such demands.
- Focus on what differentiates. It's important for your brand to be different than other similar options available to customers. Of course your brand experience will ultimately differentiate you, but being unique starts with deciding what attributes set you apart from others. Your goal is to be different and better than your competition.