Marketing like the Big Brands
Being a brand is what separates you from your competitors and creates a much stronger connection with your customers.
Marketing like the Big Brands shows entrepreneurs on a small-business budget how to apply marketing strategies used by big brands.
Forget What Your Customers Need; Branding Is About What They Want
Is There a Difference Between a Product and a Brand?
Products perform a function.
Functions, ingredients and needs -- that’s what makes up a product.
Brands offer an emotion.
Promises, emotions and wants -- that’s what makes up a brand.
The big difference.
In short, while you may need a product, you will want a brand.
Products equal functions. Brands equal emotions.