Splash pages often portray low quality website design and also reflect the operation of the business in volumes. Studies have shown that splash pages attract lesser viewers and lower the traffic to around 25% as it is not much preferred by the regular internet users. The welcome and also the click button that appears in a website give a wrong image of the site. Additionally flash pages cannot be correctly optimized by search engine and lack basic information. The popular search engines cannot take a poor website to reach its optimum results. These pages may lower the revenue amount that is expected.
Though it is easy for the maker to easily navigate through the site after going through all the contents, it is not always possible for the first time user to do so. Hence, it is very important and the primary responsibility of a website designer to create buttons that can easily link the title of the service and easy for people to understand. A good navigation button ensures easy clicking of the buy button when any visitor enters the website and wishes to buy any product or services. Generally people lose patience in using and finding out the buttons if they are not specified and up to the point. It builds a natural frustration to the visitor and the site tends to lose its customer. Mislabeling should be completely avoided in designing a website as it will not give any scope to get back the return visitors who will help in getting more earning opportunities.
With proper navigational buttons and website designing tools graphic pages appear great with occasional messages put into it. But in general, traffic becomes lower as the viewers become irritated with using graphic flash pages as they are like a stop button. In case of improvising the procedure of the website design, it is important to have a close button the flash page so that it can be easily moved or forwarded.
Banner advertisement mode is quite annoying for even the internet users whether new or active. It is hardly anytime that these banners get observed by viewers. For proper marketing tool it is always beneficial to build a customer friendly atmosphere where the push in buying the product is not there rather than it should come automatically with a good design. Banner ads from same companies may reduce the value of website and decrease the revenue by tarnishing the reputation of the site.
A visitor once clicks any button of the website it is a great idea in making him remind his place of interest so that he gets to stay in the page for a longer span of time.
Audio control is highly desirable as it can be muted whenever needed. Using audio in website design is a quicker way to attach more and more visitors in the site.
Function Over Form… or Vice Versa
|Function... Form... That is the question???|
A website needs to be aesthetically pleasing, but functional, and a lot of first-time web designers often fall into the trap of being too much of one and not enough of the other. Their websites either look amazing, but are almost unusable, or are usability incarnate, but make your eyes hurt. It’s not difficult to establish which of these the designer might be in danger of being. If the web designer likes to start designing your web page in notepad, with nothing more than a blank page and their HTML/CSS knowledge, you may find your design suffering. If the web developer prefers to start in Photoshop and code later, you may be in danger of putting too much emphasis on design, and not enough on usability. Both methods are fine, of course; it’s whatever works for the developer. But, if you know their weakness, you can make sure it doesn't ruin your work.
Finding the BalanceThe right balance will depend on the purpose of your website, of course. It may be beneficial to put the design before the usability in some cases, but a site should never be so difficult to use that visitors just give up and leave.
It's usually a safe bet to aim for simplicity. This works both for the look and usability of the site. The simpler a site is, the easier it will be to navigate, and simplistic art styles are often more attractive than cluttered or messy ones. Lots of colours, crowded images, and difficult to distinguish navigation menus are all signs that you can expect your landing page to be more like a bouncing page.
Sticking with the simplicity angle, don't be afraid of white space. White space can often give emphasis to parts of your site in a way that a border, line, or image wouldn’t. Also, white space in bodies of text, such as between paragraphs, can really make the text more readable. That said, try not to go crazy. A white screen with one paragraph of text in the middle can look just as bad as page crammed with so much text it makes your eyes hurt.
Stay FocusedIt’s important to keep the ultimate goal of the website in mind. If you are looking to move products, that means different design choices to, say, a website that is designed to be informative only. A sales site will need a means to buy whatever product is being sold to be clear and easily reached from any part of the site. You don't want potential customers to have to work to give you their money. On the other hand, a site that is about the content – articles, blogs, information – should have definite emphasis on said content. Don't draw attention away from the important text with flashy design features, or unnecessary reams of text crowding around it.
A common mistake among most web designers who are more into the design aspect of the job is that of not paying enough attention to the performance of the sight. Remember, web pages are effectively uncompiled code, and your browser is rendering that code on the fly. It doesn't take a particularly slow machine to struggle with some of the more code-heavy websites. Avoiding sloppy and inefficient coding can help prevent your site from being bogged down, or becoming slow and unresponsive. Especially where flashy scripting is used for those nice effects.
Responsive DesignOn the subject of responsiveness, responsive web design is a must in todays world of varying devices. You can never be sure if a visitor to your site will be surfing there on a thirteen inch laptop, a twenty one inch monitor, or a four inch phone. And there’s tablet PCs, televisions, and a whole host of sizes in between. Make sure your web sites can cope with these differences in screen size.
Try to remember your audience. If the website designer is designing a website for a corporate entity, or some other professional business, like a freelance lawyer, or dentist, make sure they don't stray too far from convention. Things like left-hanging sidebars, and header navigation may seem tired and overused, but they're overused for a reason – because people are comfortable with them. There will be times when the conventions can be played with, but don't try to reinvent the web page when the client just wants a usable website.
Choose Your Colours CarefullyFinally, and, possibly most importantly from an artistic design point of view; choose your colour scheme carefully. You need contrast, otherwise your site will be unreadable, but you don't want your design and text to glare at your visitors. Avoid combinations of basic yellow and green, for example, because they look terrible, but don’t put a dark grey font over a light grey background, because a lot of people will struggle to read it, and inducing eyestrain is a quick way to lose a visitor to your website.
Always Test Your WebsiteWhen you think you're done with getting your masterpiece created, be sure to get a second opinion. This is especially important on projects that have taken a long time to complete; when you've been staring at a project for some time, it can be difficult to see problems with the design or function. If possible, usability and business testing your website should be employed to ensure that your site is as user-friendly as possible. Obviously, that won't always be possible, especially in cases of lone, freelance web designers, but, at the very least, you should be subjecting your site to the critical eyes of friends or family who are as close to the target audience of the website as possible.
One of the great things about designing for the web over, say, the medium of print, is that you can always revise your work. Websites can evolve over time as problems present themselves. Of course, you want to be as close to perfect as possible at the start, but don't let the quest for perfection paralyse you into never making your site live.