1 – Write your copy firstOften the hardest step is the first one. This can be especially true for copywriting. Get your thoughts down on paper. Don’t worry about making them perfect. Just say what you want to say.
2 – Let it sit for five (or more)Nothing will kill your credibility like typos. While it’s best to have a fresh set of eyes review your work, even the best of the best have editors, sometimes that’s just not possible. But, there is rarely a time your copy can’t sit for at least five minutes.
2 – Edit. Edit. EDITSimilar to letting your piece sit, editing is critical. From the simple typo and punctuation mistake to the misspelled and misused word – it can be easy to publish copy littered with mistakes. The end results not only make you and your business look bad, but also can deliver a message you didn’t intend.
3 – Optimise your textWhile spending the time to optimise your text with search engine optimisation (SEO) rich keywords may not seem like actual copywriting, in the online marketing world it is. And, it is essential to your success. Why? Because it doesn’t matter how good your copywriting is if no one reads it.
4 – Address the reader“You” addresses the reader. It brings the reader inside the story and engages them on a personal level. In short – “you” is one of the most powerful words you have as a copywriter.
5 – Tell your reader a storyNothing bridges the gap from sleazy car salesmen to personal relationship like stories. By telling your reader a story, you speak to their wants and needs. You can address their problems and eventually present your product and/or service as the solution.
6 – Make your headlines catchyMost people scan web pages. It’s the unfortunate truth. And, if they aren’t engaged they click away. Engage them immediately with a catchy headline.
7 – Use Calls-to-ActionThe reason you’re writing copy is to get your readers to act. Adding calls-to-action in your copy shows them and tells them what that next step is. It makes it easy for them. And if there’s anything we all know about readers, they will not work hard.
8 – Call attention to your important facts and figuresLike headlines, calling attention to the most important parts of your copy helps readers navigate the page. You can do this by:
- Putting important facts in bold
- Breaking up long paragraphs
- Adding bulleted lists
- Using reader friendly text size, font and colour
9 – Enhance your copy with imagesThe old saying, “A picture’s worth a thousand words,” couldn’t be truer when it comes to online copywriting. Utilise pictures to help tell your story.
10 – Get socialSocial Media may seem like a big can of worms you want to keep shut. It’s open. Ignoring it leaves you behind. Share your writing on social media platforms. Add share buttons to your copy to make it easy for readers to also share.
Have you used any of these copywriting tips? Have you used other copywriting tips? What works best for you?